Building a website that is abundant in features and appealing is essential to the success of your company. In order to construct such a website, it is essential to use visuals and designs that are able to capture the attention of website visitors. It is also important to note that the performance of your website plays a significant part in the success of your company. Developers are turning to tried-and-true methods in order to improve the performance of websites for their clients, allowing those clients to benefit from increased levels of visitor engagement and conversion rates. Several studies found that reducing the page size from 100 KB to 80 KB made the website’s pages load faster, which led to a 10–25% increase in traffic. Converting PSD files to HTML5 is a great method that can help make your website run better.