Then create and place display advertisements based on the different classes of curiosity you might have noticed. Concluding the pattern, customers scan the content’s left facet in a vertical movement.
banner advertising meaning definition
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It’s a well-recognized incontrovertible fact that most of the Web is run by advertising. The first analysis of mean dwell time data examined the predictions that: (1) vertical banners (located bottom-proper) give rise to elevated consideration to the entire commercial relative to horizontal banners (located backside-middle); and (2) banner commercials containing a face give rise to elevated attention to the whole advertisement relative to banner commercials where a face is absent.
The dependent variables within the eye-monitoring a part of the experiment were the average fixation period and the full dwell time within three regions of curiosity (ROIs) situated throughout the banner ads: faces (where these had been current), marketed textual content and product.
Many eye-tracking … Read the rest