A era ago, consumers had been at the mercy of advertisers who spoon-fed them marketing messages throughout a couple of media channels: print, billboards, tv, radio.
internet and marketing research
There is no getting round the truth that almost all businesses, eventually, should embrace digital in their advertising and marketing activities. Digital advertising and its related channels are necessary – but to not the exclusion of all else. Widespread adoption of the web for enterprise and private use has generated new channels for advertising and advertising engagement, including those talked about above.
A technology ago, customers had been on the mercy of advertisers who spoon-fed them advertising and marketing messages throughout a few media channels: print, billboards, television, radio. It’s also the mechanism by which people are creating and sharing content material and experiences, partaking each with one another and the businesses they do business with.
Which channels are efficient … Read the rest